Elektron Berlin was faced with the challenge of increasing the efficiency of its traditional sales approach. The company's commitment to developing high-quality electrotechnical products, based on extensive expertise and continuous innovation, should be supported by an innovative VR application that supports the direct sales force in its activities.
The aim was to improve the conversion rate of consultation appointments into actual orders, increase the willingness of customers to make appointments and at the same time increase the rate of referrals.
The uniqueness of this challenge lay in the specific conditions of the sales meetings: as these mainly take place on construction sites or in similarly demanding environments, the solutions were limited to close proximity and had to be convincing in the shortest possible time.
The new type of presentation had to take no more than three minutes in order not to overstretch the customer's patience and to enable effective sales talks. At the same time, intuitive operation without a lengthy introduction was essential to ensure a smooth process.
In close cooperation with Elektron Berlin, we developed an innovative VR application that not only significantly increases customer attention and willingness to talk, but also establishes Elektron Berlin as a pioneer in innovation.
This new type of presentation technology makes it possible to convey the superior features of the products in an emotional way. The use of hand tracking turns the application into an intuitive experience that can be accessed without prior detailed instructions. The Elektron Berlin plank, a central component of the VR experience, allows customers to experience the product highlights in an immersive virtual environment and provides an emotionally profound and memorable experience.
The integration of an effective software management platform also facilitates use in the field and enables targeted monitoring and control by company management.
